“Do you have Whatsapp?” Surely someone has asked you that dozens of times and we bet your answer was yes. And that’s why the popularity of this app has been increasing, since its appearance in 2009. That’s why today we want to talk about an increasingly common practice among businesses: The Whatsapp Marketing.
In this post, you will find information and statistics that will help you understand the importance of Whatsapp as a means of communication to reach your audience. Along with this, you will find ideas and tips to take advantage of this tool to the maximum and to do Whatsapp Marketing successfully. Let’s begin!
As we said above, Whatsapp was created in 2009 by Jan Koum and Brian Acton, two former Yahoo employees. Since then the use of this application has continued to spread, especially among the countries of the West, to register in the year 2017 more than 1200 million users.
For this great massiveness, the reach Whatsapp gives you as a marketing tool is excellent: Among its users include people of all ages, profiles and socioeconomic situations. This means that most people who make up your target audience use this application.
Now let’s take a look at the numbers, to complete the picture:
The Whatsapp service is currently used in 109 countries.
70% of Whatsapp users use the app on a daily basis.
Each day 100 million voice calls and 55 million video calls are made.
175 million people actively use the Whatsapp Status function.
The application is available in 53 languages.
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Let’s see now how it can help your business.
There are numerous reasons why we recommend implementing WhatsApp as part of your marketing tools. For starters, this is a free application, whose use is so widespread that probably contains among its users your target audience.
But there is more: Because of its features, Whatsapp gives you the possibilities to communicate with your customers directly and in real time. This is a huge advantage when it comes to getting to know your audience’s opinions (e.g. through surveys) and providing personalized attention.